New campaign features the “Wonders of Wildlife”
Materials available for conservation, wildlife organizations

SPOKANE, Wash. (July 12, 2007) –  “If you build it, they will come.” Those hauntingly whispered words drove the main character in the movie, Field of Dreams, to build – strangely enough – a baseball diamond in the middle of his Iowa corn field.

The creator of a new information campaign hopes those same words will prompt Washington landowners to “build” something even better (not to mention, more practical) on their own farms and ranches – wildlife habitat. The campaign, which kicks off this summer, is titled The Wonders of Wildlife and is sponsored by Washington’s Natural Resources Conservation Service (NRCS).

NRCS Public Affairs Officer Ron Nichols said that when it comes to wildlife, the “If you build it” expression made famous in the movie, is true. “If you build better habitat,” he said, “wildlife will come.”

The Wonders of Wildlife campaign includes a number of ancillary promotional print pieces that are designed to help meet the objectives of the campaign, as well as to help motivate clients to preserve and enhance wildlife habitat on their land.

“Our overall goal includes increasing landowner interest in developing wildlife habitat,” Nichols said. “But we also want to inform Washington’s landowners about the programs and services – both from the NRCS and other state and local organizations – that can help those landowners build better habitat.”

The campaign includes seasonal posters and postcards (distributed at three-month intervals, to correspond with the appropriate seasons depicted in the wildlife scenes on the printed materials), a “Top 10 habitats” brochure, a floor model nomadic exhibit, and creative radio and TV public service announcements.

“Conservation districts, land trust organizations, state agencies and others play a key role in helping landowners make the right decisions regarding the selection and development of wildlife habitat,” Nichols said. “By using the campaign materials, these organizations can help motivate Washington landowners to implement wildlife habitat improvement projects in the future,” he said.

For more information about the campaign, or to order campaign materials, please visit the NRCS web site at www.wa.nrcs.usda.gov or contact Ron Nichols via e-mail at ron.nichols@wa.usda.gov .

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